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About Dakota Beef
Our Mission
Our First Organic Plant - Howard, South Dakota
Management Team

Management Team
CEO & Chairman — Scott Lively has demonstrated leadership and innovation in a number of entrepreneurial companies. He has more than 10 years of experience in developing and executing strategic and operating growth plans for some of the world's largest supply chain management companies, including Siemens, Sterling Commerce, and Mobius Management Systems. Most recently, Mr. Lively completed a book that analyzes the history and future direction of the beef industry which will be published later this year.

COO & Vice President Live Division — Steve Hanley's expertise in the banking and financing of Agriculture and Livestock is an invaluable asset for the Dakota Beef Company. Prior to assuming this position, Mr. Hanley was President of the Community First Bank in Clark, South Dakota, where he managed the finances of the majority of cattle producers in South Dakota. He is also a successful entrepreneur in the Natural Healthcare Industry.

EVP and Chief Financial Officer - Steve Lavey is a seasoned finance executive with over 20 years of experience in new ventures, venture capital, banking, public companies, mergers & acquisitions, finance and accounting. Steve most recently co-founded and served as Executive Vice President-CFO and Managing Director for The Envestnet Group, Inc., a successful VC-backed financial services firm focused on products and services in the asset management sector. He has also served on the Board and as the VP-CFO for American Disposal Services, a publicly traded consolidator in the waste services industry. Steve received an MBA in corporate finance and strategy from the University of Michigan Graduate School of Business and has an undergraduate degree in economics and accounting from the University of Michigan.

VP Sales — Matt Grove is a seasoned sales executive who has used his business development skills to grow a number of organizations from early stage into substantial companies. He joined Dakota Beef from Bridge Conferencing, a successful Internet conferencing service he co-founded. He also served as Director of Sales for Mendelson Associates, a systems integrator based in San Francisco that grew to $22 million in revenues before being acquired by Non Stop Net in 2000. Matt holds a BA in Business and Economics from Illinois State University.

Communications Director — Seldon Moreland is a veteran public relations executive who has developed communications strategies for a variety of companies in many different industries, including commercial lending, business consulting and international lighting design. He has recently completed an assignment for the Educational Foundation of the National Restaurant Association, developing college-level textbooks in the areas of food handling and safety, employee supervision and restaurant management.

General Counsel - Douglas R. Johnson Esq., is a skilled attorney who has counseled businesses in a variety of areas including commercial transactions, food safety and dispute resolution over the last ten years. He received his J.D. degree from Northwestern University School of Law after attending the University of Illinois and Oxford University.

Nutritionist: Verlyn Sneller provides the company with more than 30 years experience developing nutritionally balanced diets from high quality organic feed to improve cattle health and production. He has been a proponent of sustainable agriculture since 1976, when he realized that nutrition balancing, rather than antibiotics was the answer to animal health. In 1980, Verlyn started his own company, assisting farmers and ranchers improve their soil and plant nutrition without the use of chemicals. Mr. Sneller grew up on a farm in Northwest Iowa, before attending South Dakota State University in Brookings, S.D. where he received his BS degree.

Environmental Engineer: Jun Yoshitani brings more than 30 years of experience as an environmental professional with a special focus in the area of agricultural waste management and development of biomass renewable energy programs. He is an expert in the anaerobic digestion process for the treatment of organic waste. Jun is responsible for ensuring that the Dakota Beef Company is nationally recognized as an industry leader in environmental compliance and assisting farmers and ranchers with their efforts to comply with the environmental rules and requirements of the Organic Foods Protection Act. He received a BS in civil engineering from Tufts University and an MS in environmental engineering from the University of Connecticut.

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